who we are



The Truell Conservation Foundation is committed to a Net Positive future - read more here..
Edmund Truell (Co-Founder)
Edmund Truell is a long-standing conservationist and successful financial entrepreneur. He is Co-Founder and Chairman of the Truell Conservation Foundation, the ambition of which is to create a charitable endowment of £100 million. At his behest some £2 million has already been used to benefit global conservation initiatives with a particular emphasis on science, education and sustainability; and to support British servicemen and their families. Edmund is a Trustee of the Charles Darwin Foundation and former chairman and founding member of the Galapagos Conservation Trust in London, where he helped to raise public awareness of threats to the Islands. The Truell Conservation Foundation was awarded special recognition by the Ecuadorean government for its work on the Islands energy and resource planning. During the 1990s, Edmund helped raise $25 million to restore degraded farmland and create a new African game reserve.
With his brother Danny Truell, in 2006 he co-founded Pension Corporation. Its insurance company, Pension Insurance Corporation (PIC), is now a leading provider of risk management solutions to defined benefit pension funds and has over £6 billion in assets under management. In 2012, Edmund raised £400 million of additional capital for PIC. Edmund’s and Danny’s shares in Pension Corporation are pledged to the Truell Conservation Foundation.
John Loveless  
John is an Advisory Partner of Pension Corporation. He has been involved for much of his career with SG Hambros Private Banking Group in Guernsey, specialising in private client trust and private equity fund services. He retired from his full time role with SG Hambros in 2006 but remains a part time consultant for the Bank as well as a trustee of the SG Hambros Offshore Pension Schemes. He is Chairman of Duke Street Holdings Limited and a director of a number of other Guernsey domiciled private equity and related funds and regulated entities. He acts in several family office roles.
Lincoln Jopp MC 
Lincoln was a soldier for 27 years commanding in conflicts zones around the world, including Northern Ireland, Iraq, Afghanistan and Sierra Leone.  As well as being an expert in internal security and counter-insurgency operations on the ground, he was also the executive officer to General Petraeus’s British deputy in Baghdad and later commanded the Scots Guards in Afghanistan in the Summer of 2010.  As a civilian, Lincoln was COO and main board member of Tungsten plc as well as holding a number of non-executive directorships including Tantalum Corporation the leading technology innovator in the connected car market.  Lincoln has a BA in Theology and Philosophy and an MA in Defence Technology and Management Science. 
Cédriane de Boucaud
Cédriane has over 18 years experience in venture capital and corporate finance working in the US, Europe, Russia and Asia working to fund and build businesses with a focus on energy and infrastructure. She has been involved in funding and growth for more than 20 technology companies at various stages of development. Cédriane currently manages the Sustainable Technology Fund at Disruptive Capital Finance LLP and sits on the Board of Q Chip, Eco Plastics and PyroPure.  Cédriane's passions are conservation, skiing, diving and technology innovation. She has an MA in Economics from Cornell University.
John Hatchard
John Hatchard is a Solicitor, who qualified in 1978 after five years Articles with Moore Blatch Llp & remained with Moore Blatch Llp for 47 years, becoming an Equity Partner in 1985. John has been a Private Client Solicitor since 1982, becoming a Trustee of many Private Family Trusts over the past 37 years & a Trustee of local Charities in Hampshire & Dorset. John retired from Practise as a Partner in April 2019 and continues to be a Trustee for both Private Family Trusts & local Charities.
Lucy Pearce
Lucy was a Private Banking Manager at SGPB Kleinwort Hambros, for 12 years, providing banking, credit and investment services for a portfolio of High-Net-Worth Individuals, before deciding to reduce her work commitments to focus on her young family.  Lucy worked in the financial services industry for 16 years. Prior to joining SGPB Kleinwort Hambros, Lucy worked at Lloyds Private Banking, with the responsibility of reviewing and trading the investment portfolios of UK resident clients.